7 Wonder lands Sky series as first order
Travelogue to follow Micky Flanagan as he tours France with a friend
This article was originally published in Broadcast Now on 30 October, 2014 and written by Alex Farber
A star prepared to leave his vanity at the door and try anything on camera was a real boon.
7Wonder, the indie co-founded by former Maverick boss Alex Fraser, has won its first commission: a Micky Flanagan-fronted travelogue in France for Sky 1.
The 4 x 60-minute Micky Flanagan Hits The Road (working title) will follow the comedian as he tours the country along with his long-time friend, bricklayer Noel Lynch.
The duo, who began filming this week, have embarked on a fiveweek trip starting in the north of France. The journey includes stopoffs at a Belgian beer-brewing monastery and a visit to the Festival of the Cats, in which toy animals are thrown from a bell tower.
More serious elements will include a trip to the World War I cemeteries and an attempt by Lynch to take on the Mont Ventoux challenge, a 21km ascent to a summit 1,900m above sea-level. 7Wonder co-founder Liza Abbott said the playfulness of the show would set the tone for the indie’s future direction. “We are mindful that shows we make in the early days will define us a business,” she said.
Abbott added that 7 Wonder aims to work collaboratively and that Hits The Road is a “genuine” editorial co-production with Flanagan’s indie Double Busy.
7 Wonder has an eye to extend the format, possibly travelling to different countries if it proves successful, and Flanagan and Lynch are keen to repeat the experience. “Micky is a great fit for Sky,” said Abbott. “He has universal appeal and ticks lots of boxes.”
The show, expected to launch on Sky 1 this autumn, will also air on Australia’s Seven Network, the broadcaster that invested in 7 Wonder in March.
It was ordered by Sky 1 director Adam MacDonald and factual commissioning editor Chris Wilson. Double Busy’s Christian Knowles will exec produce with Abbott, Fraser and Wilson.